eBusiness and Non Profit Organisations

If you work in the charity sector, or volunteer, you may be interested in the latest survey from the US

The commentator’s conclusions

What does all of this data mean for nonprofits?
1. Continue to embrace low dollar donors.
2. Segment, test and repeat.
3. When people first join your list, hook them and engage them immediately.

I don’t know if similar data exists in the UK

Anyone from ACEVO or SCVO a reader and can comment ?

1 comment

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  1. paul canning

    Alex

    this is really useful

    Donation Usability: Increasing Online Giving to Non-Profits and Charities
    http://www.useit.com/alertbox/nonprofit-donations.html

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